Buildspace N&W S2 Week 3 — Users

Abby Low
3 min readJan 3, 2023

This article is about the exercises and takeaways from Week 3 workshop.

Be specific about your target users

The first exercise of the workshop is, write down the user type we want to focus on for the next 2 to 3 weeks. We don’t have time to appeal every type of users at the initial stage. We have to be very SPECIFIC to narrow down the target user at the beginning.

Exercise 1: One-liner of the product + target user type

A tool to turn your words to be professional messages.

Programmers who are not good at communication and non English native speakers in South East Asia.

Talking to user

The second part of the workshop is about talking to users. Farza shared some tips and examples about talking to people (not cold DM) and collecting feedback.

This is the template shared by Farza (the host of the workshop and founder of Buildspace).

DM Template shared by Farza

We got some time to prepare our own DM template and sent DM to some of the Nights and Weekends buddies.

Get a user

The next step is to get a user. To make things easy, make sure the user type are people you’re see around often, either irl or online. That’s also the reason why I chose to build SoundBetter because I know I’m one of the users and so my ex-colleagues are. I have been disturbing my ex-colleagues to try SoundBetter out since gtfol.

Launch with short demo video

The last exercise is to launch our project with a short video (around 1 minute) publicly.

It’s totally okay to launch again and again. Don’t wait until the project is perfectly done to launch.

This is a template of the launch post:

Got something new ✨

Introducing buildspace -- a school for people who don't want to get a job.

Get access to content, join a community of over 100,000+ builders, and learn by actually shipping.

Here's a 1m demo, thoughts?

<insert video here>

Farza shared another useful tip is not to embed the link (video link or your product link) in the post as Twitter / LinkedIn tends to not show your post as it redirects traffic to external site.

Comment to the post and say something like:

DM me a 🫶🏻 and I will send the link to you.

It is a good chance to get some people to talk with about your project as well.

Recommendation of book — The Mom Test

Farza recommended the book, The Mom Test at the end of the workshop. It is a popular book to learn how to talk to the user and distinguish if the user lies to you.



Abby Low

Software engineer, dreamer, another cat lover. Just share what I’ve learned.